In 2023, HAUSOFAOTA debuted its first major collection at Australian Fashion Week, marking a significant milestone for the emerging label. Erin continues to push boundaries, aspiring to usher in a new era of fashion that honors heritage, embraces innovation, and champions sustainability.
Born in Vietnam, Erin Mai honed her craft at Vietnam’s premier art institution, earning a Bachelor of Fine Arts degree. In 2009, she relocated to Australia, where she began blending the intricate traditions of Eastern design with the bold, modern sensibilities of the West. This fusion became the cornerstone of her creative vision, leading to the establishment of HAUSOFAOTA. The label focuses on haute couture, crafting statement pieces that transcend trends, alongside a dedication to eco-conscious production methods that enrich the fashion landscape.
HAUSOFAOTA is a Perth-based fashion label founded by Erin Mai in 2022. Driven by a passion for creating wearable art, the brand weaves vibrant narratives of Vietnamese heritage with contemporary Western aesthetics, delivering innovative designs that celebrate individuality, confidence, and cultural amalgamation. Through a commitment to haute couture and sustainable practices, HAUSOFAOTA redefines ethical fashion with artistry and purpose.
Erin’s designs are a testament to her love for storytelling through fashion, where each garment serves as a canvas for cultural expression and empowerment. Since its inception, HAUSOFAOTA has gained recognition for its bold approach to design, merging meticulous craftsmanship with a forward-thinking ethos. Erin’s work has been celebrated for its ability to bridge worlds, creating pieces that resonate with those who seek artful, meaningful fashion.
"Fashion that speaks your language, Make your own rules. In our luxury custom-made garments, you don't just wear fashion. You become the fashion"
